To analyse a set of data (in Microsoft Excel), and write a brief report (in Microsoft Word), identifying and
explaining your insights into the operation of Trade Fair organized by “Latrobe Valley Product Gallery”.
In the process of this assessment task you will:
plan, schedule and execute project tasks with a view to improving your personal productivity;
gain awareness of some typical issues related to the operation of a small-to-medium size business;
use the functionality of Microsoft Excel 2007/2010 to manipulate data, analyse it and visualise it in
tabular and chart form; and
use the functionality of Microsoft Word to write a brief report of your business observations and
Refer to the course description
Submit the individual work via Moodle before the due date.
One week after the due date.
Any submission after the due date will receive a deduction of
10% per day, this includes weekends.
This assignment is worth 30% of the total assessment.
An extension will only be considered with supporting
documentation from a health professional and if the
problem/illness occurred within the week prior to the due
date. If an extension is granted the extension will then equal
the number of days specified on the doctor’s certificate, with a
maximum limit of one week.
This assignment is an individual assignment and it shall be
completed by the individual student only. The final submission
must be identifiably the work of the individual. Breaches of this
requirement will result in an assignment not being accepted for
assessment and may result in the offending student or students
being required to present before the Disciplinary Committee.
1 of 8
School Engineering and Information Technology
ITECH1005-5005: Business Information Systems
Latrobe Valley Product Gallery: Analysing Sales and Customer Relations
Latrobe Valley Product Gallery (LVPG) specialises in promoting and selling both (i) stand space at trade
fairs and (ii) tickets for visitors to trade fairs in Latrobe Valley, Gippsland area. The company currently
promotes and sells two different sized stand spaces (small and large), to new or returning exhibitors, for
a number of Trade Fairs locally and overseas. LVPG also provides a number of additional value-added
services to exhibitors for fees such as organising exhibitor stands, developing marketing material for
exhibitors to distribute at fairs, arranging travel and/or accommodation for exhibitors, and
hospitality/catering for exhibitors to offer their customers attending the trade fair. LVPG also organise
visitor tickets for the trade fairs, which also provide commission income. All these activities are
managed through the efforts of a number of sales representatives. The company’s founder, Ms
Diamantina Rose, like all small business owners, is always interested in finding ways to increase
revenues and decrease expenses.
Ms Rose has recently hired you as her business analyst and poses some operational-level questions
about the performance of her business. She is also eager to hear your thoughts and ideas on how to
improve the business and requires you to make several recommendations on how to improve the company’s
performance, especially in relation to the following business objectives:
improving the sales strategy;
improving internal efficiencies and effectiveness; and
building strong lasting relationships with its customers
Ms Rose has provided you with last year’s sales information in the
“ITECH1005_assignment_data_S1_2016.xlsx” file. The data needs to be analysed and visualised to help
observations related to the business operation and its shortcomings.
The data worksheet “Sales” contains collected information of the LVPG’s operations in the year 2015.
These details included:
Date (of customer order),
Customer (i.e. exhibiting company)
Space sold (sq.m.)
Time spent by Sales Representative to complete sale (minutes)
Visitor tickets sold
Exhibitor stand organised?
Exhibitor travel organised?
Exhibitor accommodation organised?
Exhibitor marketing material organised?
Exhibitor hospitality organised?
2 of 8