Aims

To analyse a set of data (in Microsoft Excel), and write a brief report (in Microsoft Word), identifying and

explaining your insights into the operation of Trade Fair organized by “Latrobe Valley Product Gallery”.

Learning Objectives

In the process of this assessment task you will:

 plan, schedule and execute project tasks with a view to improving your personal productivity;

 gain awareness of some typical issues related to the operation of a small-to-medium size business;

 use the functionality of Microsoft Excel 2007/2010 to manipulate data, analyse it and visualise it in

tabular and chart form; and

 use the functionality of Microsoft Word to write a brief report of your business observations and

recommendations.

 

 

Due date:

Cutoff date:

Marks:

Extensions:

Authorship:

 

Refer to the course description

Submit the individual work via Moodle before the due date.

One week after the due date.

Any submission after the due date will receive a deduction of

10% per day, this includes weekends.

This assignment is worth 30% of the total assessment.

An extension will only be considered with supporting

documentation from a health professional and if the

problem/illness occurred within the week prior to the due

date. If an extension is granted the extension will then equal

the number of days specified on the doctor’s certificate, with a

maximum limit of one week.

This assignment is an individual assignment and it shall be

completed by the individual student only. The final submission

must be identifiably the work of the individual. Breaches of this

requirement will result in an assignment not being accepted for

assessment and may result in the offending student or students

being required to present before the Disciplinary Committee.

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Assignment

School Engineering and Information Technology

ITECH1005-5005: Business Information Systems

 

Latrobe Valley Product Gallery: Analysing Sales and Customer Relations

Introduction

Latrobe Valley Product Gallery (LVPG) specialises in promoting and selling both (i) stand space at trade

fairs and (ii) tickets for visitors to trade fairs in Latrobe Valley, Gippsland area. The company currently

promotes and sells two different sized stand spaces (small and large), to new or returning exhibitors, for

a number of Trade Fairs locally and overseas. LVPG also provides a number of additional value-added

services to exhibitors for fees such as organising exhibitor stands, developing marketing material for

exhibitors to distribute at fairs, arranging travel and/or accommodation for exhibitors, and

hospitality/catering for exhibitors to offer their customers attending the trade fair. LVPG also organise

visitor tickets for the trade fairs, which also provide commission income. All these activities are

managed through the efforts of a number of sales representatives. The company’s founder, Ms

Diamantina Rose, like all small business owners, is always interested in finding ways to increase

revenues and decrease expenses.

Ms Rose has recently hired you as her business analyst and poses some operational-level questions

about the performance of her business. She is also eager to hear your thoughts and ideas on how to

improve the business and requires you to make several recommendations on how to improve the company’s

performance, especially in relation to the following business objectives:

 improving the sales strategy;

 improving internal efficiencies and effectiveness; and

 building strong lasting relationships with its customers

Ms Rose has provided you with last year’s sales information in the

“ITECH1005_assignment_data_S1_2016.xlsx” file. The data needs to be analysed and visualised to help

observations related to the business operation and its shortcomings.

The data worksheet “Sales” contains collected information of the LVPG’s operations in the year 2015.

These details included:

 Date (of customer order),

 Trade Fair

 Customer (i.e. exhibiting company)

 Space sold (sq.m.)

 Sales Representative

 Time spent by Sales Representative to complete sale (minutes)

 Returning Exhibitor?

 Visitor tickets sold

 Exhibitor stand organised?

 Exhibitor travel organised?

 Exhibitor accommodation organised?

 Exhibitor marketing material organised?

 Exhibitor hospitality organised?

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